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Guaranteed Search Engine Placement
When it comes to Guaranteed Top Rankings, there are two types to consider:
1. Misleading Guarantees
2. Honest
Guarantee
1. Misleading Guarantees
Beware of websites who claim
guaranteed search engine positioning. There are
three common traps to be mindful of when shopping for search engine positioning
services.
The FIRST misleading guarantee is the empty promise of, "We guarantee
you top rankings or we will continue to work on it until we do." In most cases,
this simply means that they will continue to sit on their hands and do nothing.
Why? Because they already have your money. They are not really interested in
renewals, they are very happy to simply take your initial fee. There is no real
risk to them.
The SECOND misleading offer is when a company promises you first page
listings on Google and/or Yahoo, but fail to tell you that they are talking
about “sponsored listings” and not “natural listings." They charge you a
set monthly fee and end up spending only a tiny portion of this fee on traffic
from sponsored listings.
The THIRD and most common misleading guarantee is the "money back
guarantee." 
This includes a guarantee that a certain percentage of your target keywords
will receive top rankings within the major search engines such as Google and
Yahoo. However, read a little deeper in their service agreement and you will
see that their list of "major" search engines include seven or more small and
outdated search engines which are very easy to generate top rankings in. This
is the catch. While they will verbally focus on Google and Yahoo over the
phone, the small print reveals the truth. They end up easily meeting their
guarantee and you are still no where to be found on the search engines that
really matter. Ask for a 100% money back guarantee on first page rankings
within Google only and see how quickly they change their tune.
Our fees are slightly higher because we include a substantial amount of high
quality link building efforts. We understand the internal AND external efforts
involved with generating true top
rankings within Google and Yahoo. Nearly 90% of our
clients choose to renew and our full-time staff is made up of seo experts who
do nothing but search engine marketing.
2. Honest
Guarantee
We guarantee that we will provide our services as promised in a professional
and timely manner, based on years of experience, a strong knowledge of the
strict search engine rules and guidelines and an excellent history of
successful case studies.
The truth is that we (nor any of our competitors) can force a search engine to
generate a top ranking. Only the search engines themselves can truly guarantee
top placement, and for ethical reasons, they can only do so legally through
sponsored listings. What we CAN guarantee is that our services (internal
optimization and our various external link building efforts) will be delivered
as promised and done so using ethical and search engine friendly means.
Our results speak for themselves.
Many of our clients have told us that our services generated a better return of
investment than all other previous forms of advertising combined.
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